Bob Raleigh, Ph.D.

Founder and managing partner of PathSight Predictive Science.

Previously he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner.

He holds a PhD in psychology from Syracuse University.

 

Author of 

The Search for Why: 

A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division

We expect to see differences in our likes, dislikes and attitudes based on

AGE

GENDER

ETHNICITY

LIFE STAGE

We understand that we also differ depending on our psychographic markers:

NEEDS

AFFINITIES

NEURAL BIASES

ATTITUDES

VALUES

…and Behavioral Markers

EDUCATION

OCCUPATION

MEDIA USAGE

INCOME

DIGITAL BEHAVIOR

REGION

RELIGION

LIFESTYLE

PURCHASING

 

and underlying all that are the instinctual biological markers that we are born with and that evolve based on our lived experiences.  Each of us cares more or less about these five areas:

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This program is also available as a video on our YouTube channel.

Bob Raleigh, Ph.D., author of THE SEARCH FOR WHY, speaks with Joyce Graff, Mike Lawing, and Robin Martinez on the Powerful Patient about his research into why people do what they do. Specifically we talk about sticking with a long-term project or therapy (like losing weight), and about masks and vaccines for Coronavirus protection. Raleigh provides his insights into how doctors and counselors can shape their conversations in order to be heard.

This program is also available as a video at https://www.youtube.com/watch?v=0MA3QgxYqnQ